Every Monday.
Three decisions.
Evidence attached.
Productize is an AI head of product & data for software companies too small to hire one. No dashboard you won't open. No chat box you don't know what to ask. A one-page decision brief, pushed to your inbox — the way a great data science team briefs its founder.
| North Star | Now | H2 Target | Status |
|---|---|---|---|
| Growth — weekly organic visitors | 857 | 3,000 | ▲ ON TRACK |
| Activation — weekly active users | 13 | 150 | ▼ LEAKING |
| Revenue — weekly payments | 1 | 10 | — EARLY |
Organic traffic grew 23× but converts at 0.88% — and converters decide in a median of 54 seconds. Ship a first-screen product bridge on your top-2 posts this week. Expected: +14 signups/wk.
One system, three documents. Zero logins.
Intake
We connect to your data read-only, hear what you're trying to move, and map your metric tree: North Stars, drivers, and half-year targets. You approve the targets.
Quarterly Playbook
Where your metrics leak, which themes fix them, which projects to run — each with data-driven impact math — ranked against the resources you actually have.
Weekly Business Review
Progress against the playbook: what moved, what leaked, how your experiments are reading, and the three decisions that matter this week.
The discipline big companies pay $150k+ a year for.
Every North Star breaks down into drivers. Every driver has a target. Every target has projects — each sized by expected impact, each measured after it ships.
This is how product decisions were made at Uber: not "what does the dashboard say," but what do we do this week, and what do we expect it to move. Productize runs that whole loop for you — including reading your A/B tests.
— the last line of every brief we send.
The numbers are computed by code, never by the AI. Every metric has a versioned, deterministic query definition. The AI writes the narrative from computed numbers only — so it can be sharp without ever being wrong about a figure.
Before your first brief, we audit your tracking. If your funnel is silently broken — and it usually is somewhere — that's finding #1, free.
We are deliberately not building:
A dashboard
You already have one. Nobody opens it. Decisions don't live in charts — they live in a document with your name on it.
A chatbot
"Ask your data anything" assumes you know what to ask. The whole point of a head of data is that they bring the question — and the answer.
Another AI report
Generic insights get polite nods. Briefs are written against your targets and your resource constraints — that's why they change decisions.
First three companies get a sample brief. Free. On your real data.
Email us your company, stack, and the one metric you most want to move.
20-minute intake call + a read-only analytics key (PostHog takes 5 minutes to issue).
Your brief lands within a week — including the free tracking audit. Then you decide if Mondays should keep coming.